Why We Joined Bon Appétit

2020-ж., 13-окт.
649 187 Көрүүлөр

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
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Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

  • Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

    Bon AppétitBon Appétit18 күн мурун
    • Are you really, I mean really serious? So many years of "fake" joy! I'm out.

      Carlos MartinezCarlos MartinezКүн мурун
    • @DcU yup. These people are props to them.

      ShavoneShavone2 күн мурун
    • I'm late to the party but... Your answer was to get rid of all your talent that built the channel because.... they're white? Y'all added a ton of black people and still managed to lose all the soul of this channel. Unsubbed

      TMFTMF2 күн мурун
    • So all I want to see is what everybody is getting paid and what the rules and practices around that are.

      Larisa ShaterianLarisa Shaterian3 күн мурун
    • "Why we joined bon apetit" you guys had a huge PR problem and found some melanin to cover for your entrenched racism?

      FiveFive3 күн мурун
  • I feel bad for these people. They’re probably all super talented and are basically being used for the worst apology ever

    Plamedie IfassoPlamedie Ifasso7 мүнөт мурун
  • lol imagine throwing ur lunch away cuz someone made fun of it. People making fun of others lunch were the morons eating flavorless school chicken

    Dann FrankDann Frank2 саат мурун
  • Look at those dislikes! Too funny. You see, the fun part about cancel culture is that it eventually comes for everyone and there is nothing you can do to make everyone happy.

    mark valenzomark valenzo5 саат мурун
  • I haver never felt so sorry for someone. Who the f*** made this decicision? That's ridcicolous!

    MajengaMajenga7 саат мурун
  • One out of the three is fake. I think there’s a lot of building back that will have to be done.

    Jean SerranoJean Serrano7 саат мурун
  • Look, diversity!

    Brittany BakerBrittany Baker9 саат мурун
  • This channel is tainted, it will no longer go back to how it used to be.. Bon appetite fell on its own sword and handled the situation ALL THE WRONG WAYS! BOOOOOOO 👎🏼

    Diana OcampoDiana Ocampo9 саат мурун
  • It's not terrible, but I feel like they need to address the elephant in the room. Ignoring it just makes it stand out so much more. They lost me when Dawn said "we're going to have difficult conversations" and then talked about food insecurity. Like, that's not the difficult question everyone was thinking about when this video dropped.

    MonkeyflowerMonkeyflower10 саат мурун
  • Transparent asf

    Michael BurtMichael Burt12 саат мурун
  • its not gonna be the same 🤷🏻‍♂️

    DELDEL12 саат мурун
  • Here's a bag of money.

    jsparakovjsparakov14 саат мурун
  • I’m not excusing BAs past, but I’m excited for these new faces

    SinthetikSinthetik16 саат мурун
  • You had a group of individuals who reeked of their passion for food in the most honest way. It was fun, not contrived. I will always miss that. I unsubscribed because of the greed that ruined a good thing. All I see in this introduction, no ill will to the individuals you're introducing, is greed. I hope to watch your subscribers continue to lessen... But I don't believe for a second you've learned your lesson.

    Survival Of The FittestSurvival Of The Fittest19 саат мурун
  • oh man this is just absolutely pathetic

    Violet’s CockchiViolet’s Cockchi21 саат мурун
  • They should have BEEN included more people of color and treated they fairly. F*** non appetit with their late and strategic inclusion

    Sandy g.Sandy g.23 саат мурун

    piz zapiz za23 саат мурун
  • virtue signaling

    MonkeMonkeКүн мурун
  • I think that the people they hired are all interesting and could bring their own unique ways of thinking to the magazine and the situation. However, this was the poorest way to address an issue regarding *paychecks* and equal rights that I have ever seen. BA was already a diverse place with a wonderful cast of real, authentic people, this is not that and is not the solution to a problem which could have been easily fixed if the people in charge didn't overreact.

    Giacomo McDowellGiacomo McDowellКүн мурун
  • This is why you never EVER pander to the woke crowd!

    NeelNeelКүн мурун
  • great to see y'all just too the "I have some black friends" approach lmao. unscubscribe everyone!

    DeannaDeannaКүн мурун
  • Feel like this is like the "token" minority people to show off. Yuck.

    PopularNobodyPopularNobodyКүн мурун
  • Ewww, BA. Marcus, please tell me you are advising the brand to make amends with the people they screwed.

    Daniel LabradorDaniel LabradorКүн мурун
  • The new faces are great and exciting... Samuelson is a huge get. But I do feel that dancing around the scandal, and never having a hard and direct conversation about what happened and a clearly stated plan for what is going to happen to correct things is unfortunate. ( Future plans eluded too, but since the true purpose of this video was never stated.. it was muddled, leaving lots of room for the viewer to misinterpret)

    A ElizabethA ElizabethКүн мурун
  • BA used to feel like I was hanging out with my friends. Now it feels like I’m hanging out with PR executives. Sad to do so, but I’ve officially unsubbed. You ruined a great, great thing, and you continue to trample on it by using “accountability” as a PR stunt.

    Will SmithWill SmithКүн мурун
  • Geeeeez the dislike ratio. Holy crap I knew it was going to be bad but daaaaaaang

    gabriel hgabriel hКүн мурун
  • Yall need to address the issue, apologize, and reform your entire brand. This video SCREAMS white savior energy. The problem wasn't that you guys didn't have diversity, because you did, your diversity was great, its the fact that you did not treat your POC equally and that is what you need to change. This video was not the move.

    Kendall GraceKendall GraceКүн мурун
  • That like to dislike ratio though.

    Stop ClickbaitStop ClickbaitКүн мурун
  • Wait so who did they replace?

    BrendaBrendaКүн мурун
  • Tokenism at its worst - Shame on you BA

    Jason RudikJason RudikКүн мурун
  • LOL, “I know let’s hire some black people that will solve our problems” ironically you’re now not diverse at all

    Smith SmithSmith SmithКүн мурун
  • Just here for Brad.

    Flame0326Flame0326Күн мурун
  • new sonia is cooler than old sonia

    Randy ARandy A2 күн мурун
  • I loved ba but now I don't recognize it no more molly and her challenges Clair's technical thinking and problem solving gaby being the grandma we all wanted. Now I only see a channel so simple that thinks that this is only a show ba was a family you can't replace that. We don't want new genders and woke anti racism folk that doesn't make you good that makes you seem cheap we want the ba family back.

    Lemony SniktsLemony Snikts2 күн мурун
  • you guys, stop saying this video is bs. i can't like every comment

    The silly oneThe silly one2 күн мурун
  • Couldn't even watch the whole thing...

    54chevysoul54chevysoul2 күн мурун
  • You’ve lost a KGworld subscriber and a magazine subscriber. This was all the wrong moves. You should have fixed what you had before. This is insulting and you lost a fantastic group of people that viewers loved to watch. All you had to do was fix what you had and do the right thing for those involved. You did the wrong thing and I stand by the chefs decision to leave. I’m leaving too. Bon Voyage.

    Robert RodriguesRobert Rodrigues2 күн мурун
  • Finally, you are back.

    Billy DBilly D2 күн мурун
  • wow...B.A. cringe woke.

    Jeffrey FredricksenJeffrey Fredricksen2 күн мурун
  • This is hot garbage. Conde Nast clearly thinks its audience isn't too bright. The number of Dislikes proves otherwise.

    Cadet TauCadet Tau2 күн мурун
  • I’m not a fan of how BA treated their staff but I’m not gonna take it out on these people. They seem cool but it’s evident they’re being used.

    That1DewdThat1Dewd2 күн мурун
  • Yes Weimaraner!!!

    Tristan ETristan E2 күн мурун
  • WOW, REALLY B.A? This is what we're doing?

    ShellyShelly2 күн мурун
  • This seems so force, they didn't even hire asians.

    Li Yu Liu HuangLi Yu Liu Huang2 күн мурун
  • Wont cry over Rapo, guy always seemed corpofake AF.

    puchoopuchoo2 күн мурун
  • You joined bc of money. stop upholding white supremacy.

    Liz BeeLiz Bee2 күн мурун
  • Yay I love Dawn, such a great hire

    Clara SouthClara South2 күн мурун
  • Ngl Sonia looks hella nervous and uncomfortable,,, and marcus seems to be forcing a grin hgdfjkjdfsurtod Not to mention pushing that "these people earned it" via pushing they've been in the industry for so long hhh

    rnorningstar's wingsrnorningstar's wings2 күн мурун
  • jimsterling greatdays crash

    Lu Chien LeeLu Chien Lee2 күн мурун
  • i wasnt even aware of the drama until today and i go and see this. yikes lol. you guys were “diverse” before, you just needed to give everyone equal pay

    jayjay2 күн мурун
  • You know what at least Bon apetit is trying okay. Maybe we have to give them time to adjust. They get it now. Let them restructure internally for the greater good.

    brigadier generalbrigadier general2 күн мурун
  • wow. this is like what i thought would happen. the old bon appetite characters were the equivalent of ‘Friends, but it’s a cooking show’ and it looks like they’ve recasted characters

    emma qgnehkwdvavnrhjemma qgnehkwdvavnrhj2 күн мурун
  • Man, there were so many other, better ways to deliver that message. This used to be one of my favorite channels. RIP

    symottsymott2 күн мурун
  • What an odd choice. Instead of a video acknowledging what happened, we get this. So much mention of "change", but cannot even say why the change was needed. I wish them the best of luck, but this channel is sadly not for me anymore.

    KurriKurri2 күн мурун
  • Worst way to handle things.

    filosofodemierdafilosofodemierda2 күн мурун
  • Just when you thought Bon Appetit couldn't get any more exploitative, they figure out a way to prove you wrong. Blasphemous.

    plain peppermintplain peppermint2 күн мурун
  • Darn. I really with this wasn't so scripted. I hope they're being paid well because this video is pretty depressing :(

    Gillian LindeenGillian Lindeen2 күн мурун
  • Sonia looks like an Indian Karlee Gray, LMAO.

    Beinerth Chitiva MachadoBeinerth Chitiva Machado2 күн мурун
  • Not like this.

    Jay LeeJay Lee2 күн мурун
  • Jesus - they didn't even address the issue - the team was already diverse. It was about pay. Terrible come back.

    Ruby BirchallRuby Birchall3 күн мурун
  • woah... just read the comments... BA - what are you doing?

    Ruby BirchallRuby Birchall3 күн мурун
  • This is a really cool video but I have a question: was there a reason they got a bunch of new people coming into the company suddenly? like,, who got fired ?

    Ruby BirchallRuby Birchall3 күн мурун
  • "Representation wasn't the issue" Yall called em previously diverse? Lol, no Black regular previously, and you think that was diverse. The amount of video and project held by white cooks compared to their non-white counterpart were astronomical. Delaney eating out, Chris blind test, Brad It's Alive, Claire Gourmet Makes, Carla and the celebrity guests, Molly and those expensive ingredients, and what program that the PoC control? Andy and his food around the world program only, and that sob is white-passing Iranian If you think BA was diverse still after that comparison I laid out, tell me 3 video where Christina has her own session with no white counterparts, tell me now. Pretty sure you can't.

    Ichsan NurzamanIchsan Nurzaman3 күн мурун
  • Lmfao

    Em KavEm Kav3 күн мурун
  • 45K dislikes to 5k likes YIKES thats ugh. rough. accurate and hilarious. but rough. lol

    Taylor GallionTaylor Gallion3 күн мурун
  • Wow I love it this is going to trick everyone into loving you again. If it was real it would of been day one but that’s ok. Let’s make money.

    The Devils MilkThe Devils Milk3 күн мурун
  • forced and inorganic. such a shame for the channel and the new faces, they don’t deserve the situation the company put them in, wish them all the best but lol unsubscribing :/

    Wes MarcelWes Marcel3 күн мурун
  • I wonder if they got paid for this

    Camille HCamille H3 күн мурун
  • BA can't win with this crowd 🤷🏽‍♂️

    NateNate3 күн мурун
  • Conde nast (the leadership´that allowed that toxic culture as BA to grow) needs to make a visible video statement, directly addressing the unfortunate events that were of your own making. Putting black and brown folks as the shield is lame and equally as problematic as the problems that caused the great fall on 2020. These culinary professionals are not an automatic absolution of your past transgressions.

    Rodolfo Cortinas MendezRodolfo Cortinas Mendez3 күн мурун
  • god dam this sucks

    D RogD Rog3 күн мурун
  • oof this isn't it sis

    Jessica PoolJessica Pool3 күн мурун
  • You poor unfortunate souls are being used as a prop. Good luck.

    MelancoMelanco3 күн мурун
  • They hired the whitest black/brown people on the industry. Why couldn't they hire a real one like the neellys?

    Sol GuerreroSol Guerrero3 күн мурун
  • All you had to do was pay the people you had adequately.

    Gloria WestGloria West3 күн мурун
  • Simply boring

    Cheese goatCheese goat3 күн мурун
  • Good that Priya chick was ugly af

    baby shoes for sale, worn soles.baby shoes for sale, worn soles.3 күн мурун
  • The like to dislike ratio makes me happy

    Park ChimMinPark ChimMin3 күн мурун
  • Too late !!!!

    Mary DelgadoMary Delgado3 күн мурун
  • wow im really behind with all of these. forgot about the channel, the comments are so funny. im unsubbing too y'all.

    levianlevian3 күн мурун
  • "We were ripped a new one for not paying our PoC staff fairly, therefore we should hire more PoC staff" Whoever is running this circus has microwaved soap for brains

    Max DevoMax Devo3 күн мурун
  • I guess this is a step, but it would’ve been easier to pay everyone equally, and address the past before trying to forge the future.

    Corliss EmeryCorliss Emery3 күн мурун
  • Ah. I see they pulled the "hollywood diversity" tactic

    Hilo TakenakaHilo Takenaka3 күн мурун
  • Are you kidding me???

    Bored HumanBored Human3 күн мурун
  • Out of all the carnage of 2020, I did not expect BA to go out this way. Goodbye old friend you were missed very dearly, with Claire, Molly, and everyone who made it special. I'll miss the times they did group projects and made the audience feel like they were apart of something. Now all that is left of you is poorly managed damage control, if I was hired as the editor in chief things would be a lot different.

    None NoneNone None3 күн мурун
  • I was so busy being mad I missed the beginning of Food 52. Check it out.

    bee gunbee gun3 күн мурун
  • You guys are trash, babish is a king for picking up the gem you decided to underpay

    Tyler DeanTyler Dean3 күн мурун
  • Omg! Are you guys serious? This 💩 would even make a klan member cringe. You need to replace your spin dr...ASAP

    Tik Tok LifeTik Tok Life3 күн мурун
  • “But some of my best friends are black,,,”

    Spikey Cute FaceSpikey Cute Face3 күн мурун
  • Fact: as a chef you can not talk about a burger or meat in general if you didn't even try it...vegans are depriving themselves. I understand that you don't eat meat but if you're talking about the meat culture at least try it so you aren't bias because of your food preferences.... Can't even remember her name because this lady is such a fraud calling herself a content creator about a subject that she shouldn't even have a say in since she doesn't even consume said product, in this case meat

    paper planespaper planes3 күн мурун
  • "Why We Joined Bon Appétit" To tick the boxes?

    Nullll1111Nullll11114 күн мурун
  • 0:01 omg they hired a Priya lookalike 😆

    Sandy SimonSandy Simon4 күн мурун
  • Ok. BA, it wasn’t that you needed MORE BIPOC, it’s that the ones you had you treated like trash.

    Ashley RAshley R4 күн мурун
  • Tokenism at its best. Got the job because you ticked the box. lols.

    adam darkadam dark4 күн мурун
  • Our era is that of spoiled brats. Ignore them. More food, less PC crap. Good luck and screw those that left. Sooo people would want that job!!

    Lady ArtoriaLady Artoria4 күн мурун
  • Do these guys have any self respect 🤦🏾‍♂️🤦‍♀️

    IssanameIssaname4 күн мурун
  • Lol this is a joke right?

    Gus MendezGus Mendez4 күн мурун
  • Bunch of disgusting capitalist pigs

    AnarchistAaronAnarchistAaron4 күн мурун
  • Oh dear...

    AnarchistAaronAnarchistAaron4 күн мурун
  • Since Molly Baz left BA, they have probably split her salary into these three.

    Aron BrownAron Brown4 күн мурун